Whether you are planning to be a part of a trade show or you want to impress your client, brochure printing shouldn’t be put on the backburner. Your company brochure is an integral part of your marketing collateral, and its design should be one that the recipient retains for future reference. Remember, the more useful your brochure, the higher the chances that the recipient will use and maybe even pass it on to prospective customers.
Many companies make the mistake of focusing just on the images and layout while forgetting about the other elements that come together to make a brochure effective. Elements such as backdrop design, fonts, and folds also are equally important but hardly get the attention they need.
Here are the things that you need to consider to ensure you have an effective brochure design that worth its weight in gold.
Purpose of the Brochure
Before you design the brochure, you should be very clear about the objective of the brochure. Understand your target market, how will they receive the brochure, and determine how they will benefit from receiving the brochure. Once you answer these questions, you will be better positioned to come up with an effective design. Make sure you also include a call-to-action in your brochure so that people receiving it know what you expect of them.
Educate Yourself About Brochure Folds
The number of folds that your brochure has will have an impact on your brochure design. The folds determine the way the information is presented to people. Hence, make sure that you decide the folds before brochure printing. The folds should be in sync with the type of content you put on the brochure and how you would want people to read it. If you are putting in steps, try to get folds that reveal each step one after another.
Review the Content and Presentation
Most organizations focus on the brochure content and forget about the presentation. While content is a crucial part of your brochure, the way you present it to readers is more important. That is where you should take a closer look at the backdrop design and the way it is presented. Yes, the quality of the content is important but also ensure the copy is concise and conveys the information you want to present attractively. Remember, people have short attention spans and you should present important information quickly. The presentation of this content should be in harmony with the overall design of the brochure. Try not to put in too much as it will put off people.
Select the Right Fonts
A brochure typically has a heading, subheadings, and then the body. Sometimes, while designing brochures, the designing company and the organization go overboard selecting multiple fonts. This can be distracting and will deter people from reading the brochure. Do not select more than three fonts, one for each section. Select a font type that boosts readability and can be with the other two font types that you have chosen.
Be Mindful of the Photo Quality
After focusing on content and presentation, check the images that you use. The last thing you need is low-resolution images that mar the brochure copy. Image quality can make or break your brochure. So, to ensure your brochure and backdrop design has the right effect, don’t overlook image quality. Where possible, use original and high-resolution images. In case you are using stock images, ensure the photos suit your brochure. Every single photo should be visually appealing and arranged to enhance the look and feel of the brochure.
The Final Words
These are a few things that you need to keep in mind before heading for brochure printing. Once you have a handle on these elements, your brochure will be the perfect marketing tool, online and offline.
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