How to Build a Powerful SMS Marketing List?
Is 2022, and it is not possible to avoid using SMS in your Marketing Strategy, if you’re not sure how or at what point of the customer journey your store is, here you’ll find out how to build a powerful SMS marketing list to start leveraging your overall email marketing strategy.
Being part of an e-commerce email marketing agency as an account manager also means actively researching new ways to deliver the right message to the right person at the right moment. In that research I found an interesting path to follow with SMS. Along with email, this marketing tool is exceeding expectations from what 2022 is being for, with almost 83.72% of the world’s population owning a smartphone and this channel being the fastest and easiest way to get to a younger converting audience. So where to start when it comes to list creation?
Building a strong list for SMS starts with an extensive pipeline of your best customers just a text away. According to Klaviyo, people are more likely to ignore text messages from family or fiends than the brands they actually care about, the number priority then is to become one of the favorites stores of your audience so your text is valuable for them to open and click. Following these 3 tips will help you build a powerful SMS list and might get you in the top favorites stores of your clients.
- Pop-ups or multi steps forms
Collecting text messaging consent is not optional, it is a must. In order to be compliant, you should only send messages to people that consent to this and not just to a bunch of phone numbers you might collect through pop-ups forms. Make sure to always include the compliant text where people can choose if they want to provide the phone number and accept the sends.
You can also set up a multi-step form where you collect email in the first step of the form and let the people submit, and then in the second step you can ask them to optionally opt-in for SMS as well. Usually, email tends to have a higher conversion rate than SMS consent, but having both in the same pop-up but different step makes it optional for SMS, but still having it present for them to know they can reach out the brand also through these text messages.
- Capture the text messaging consent through checkout
When the customer is about to place the order you can be positive they are fully committed to buying from you. This point will define what we call an engaged customer, ready to complete the payment process. Most of the Email and SMS platforms allow you to insert the feature of text messaging consent to capture compliant phone numbers. Making it very easy and quick to get their interest for a more immediate way of communication when they already filled all their personal information for payment.
- Click to text forms
This is one of the simplest things you can do with a big impact. Platforms like Klaviyo allow you to create a form for mobile users to click and consent to SMS without having to manually input their phone numbers. When they click automatically the information is populated and they just click send and voila you have a new profile in your SMS list.
SMS subscribers are those leads who are the most engaged and want to have a personal connection with your brand and 2022 is the time to go the extra mile and start building a powerful SMS list for your business. However, if you’re not sure how to analyze this information our SMS Marketing Agency can help you and leverage your overall strategy.