What does your website look like? If it looks outdated, you are not alone. The design of websites has changed drastically since the invention of the internet in 1989. The average person spends about 3 hours on their phone every day, and most people find themselves scrolling through social media feeds for much longer than that during a typical day. As technology advances, so do consumer expectations. Best Edge Tech experts can help refine your website design. Reach out to them.
Meanwhile, here are signs that you need to improve your website’s design if you want to stay competitive in today’s digital world.
A Decrease in Conversion Rate
If your website’s conversion rate has been dropping over the past few months, this is a clear indication that your website needs an update. You should keep track of your site’s analytics to see how many people visit it and which pages they tend to visit on each session. If you notice that visitors aren’t coming back for more or spending as much time on your site as they used to, the design of your website is probably turning them away.
A Dull Home Page
The first page of any given website should be exciting and direct visitors towards specific content they are looking for. People will probably leave right away if you don’t have an exciting and attention-grabbing headline on your home page. You need to make it as easy as possible for users to find what they are looking for by adding a search bar or clearly marked categories so that visitors can navigate the site more effectively.
A Lack of Trust Signals
Customers have an increased sense of distrust towards online stores in the digital world. They are more likely to leave a website if they see no reviews, or it looks like the business owner hasn’t updated their social media profiles recently. You need to have up-to-date pictures of your products on display so that people can trust you and be assured that what they are buying is the real deal.
Unappealing Blog posts
If you are in the blogging business, your blog is one of the most important components of a good website design. If you don’t have great articles on your site that readers can find when searching for relevant keywords, it will be much harder for people to trust or continue browsing through your site.
A Poorly Designed Logo
Your website’s logo is probably one of the first things people notice when they arrive at your page, so it has got to be perfect. A good design would include an image that is simple and relatable yet significant to your brand. It should be unique enough to stand out from all of the other logos on the web, but not too different, or everyone will get confused about who you are.
A Lack of Mobile-Friendliness
The increasing number of mobile phone users means that websites need to have a mobile-friendly design. If your site doesn’t have an easy-to-navigate menu or buttons that are large enough for people to click on their phone, they will probably leave right away and go somewhere else where it’s easier to browse through the website. A good website should be compatible with all devices so users can get the same experience regardless of their device.
A better website design will boost your business sales. Get in touch with skilled website designers to work on your website today!
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