Tech businesses are always looking for the latest and greatest technology trends to push their business forward. But what if one of the most effective marketing methods in the world was actually one of the oldest forms of internet communication?
That’s right; email marketing is one of the most powerful ways to grow your tech business. The average email marketing campaign generates an incredible $36 for every $1 spent! And if you want to get some of those numbers for yourself, here are five email marketing strategies to help you grow your tech business.
Design eye-catching email layouts
Your emails are a representation of your brand. What do you think customers would believe if you sent them boring text-only emails about your latest offerings? Likely that your company is boring and probably that you’re not good enough with technology to design a nice email. Ouch…
Rather than let your tech rep diminish, check out some of the free technology email templates available from websites like PosterMyWall.
With a template, you can save time designing from scratch without sacrificing quality. Email marketing templates are all designed by professionals, so you can maintain your brand’s quality image without taking time from your busy schedule to make designs from scratch.
Many templates even have moving animations and graphics to ensure you capture the eye of everyone who looks at your email. And the best part is that you don’t have to design assets, fight with an animation program, embed videos, or write code. Everything is done for you! Just choose a template, customize the information, and you’re ready to hit send.
Keep customers up to date with regular newsletters
There’s always something going on in the tech world, and your customers would probably want to know about it! As a technology company, you likely have inside knowledge to share. Why not use that knowledge to promote your company and send regular email newsletters.
Email newsletters accomplish two things. First, and most obviously, they keep your customers up to date with your business and the tech market as a whole. And the closer and more engaged customers feel to your business, the more likely they’ll buy their next piece of tech from you.
Second, email newsletters are a great way to stay top of mind with your customers. People in 2023 see a ton of content daily. It’s easy for them to forget about a brand if they don’t see regular content from them.
Whether you decide to send your newsletters once per month or a few times per month, they’re a great way to remind customers that your business exists, keeping you top of mind the next time they need to buy a piece of tech gear.
Showcase new product releases
The technology world moves pretty fast. There’s always a new innovation coming down the pike that gets everyone excited. Use your email marketing platform to showcase new products and seasonal campaigns from your business.
Of course, you can simply make an email showcasing an entire new product line the day it launches, but you can also use your email marketing to build suspense and hopefully encourage more sales of new products.
A few weeks before a big launch, start sending teaser emails giving little details about the new product or line. Especially make sure to mention the official launch date. As the launch gets closer, provide more and more details until you can finally unveil the new product.
Because email is instant and actively alerts receivers that they got a message, your customers can be the first to know when a new product or line is launched. They won’t have to wait to read it on social media or in the news; they’ll get it from you first!
Building excitement with your email campaign is a great way to keep your customers engaged with your content and promote new product launches —which happen all the time with tech.
Always work on growing your contact list
How do you make your email campaigns more effective? Send your messaging to more people! There’s no such thing as too many contacts in your CRM. The more the merrier.
Always think about new ways to grow your contact list. Here are some of the most popular contact capture ideas used by businesses around the world:
- Add a lead capture form to your website
- Promote email newsletters on your social media accounts
- Offer email receipts for purchases (and include an email signup checkbox)
The more enticing your emails seem, the more likely people will be to sign up. So make sure you offer plenty of value in your high-quality emails and let anyone who hasn’t signed up for your emails know what they’re missing.
Offer email-only deals
Speaking of making your emails valuable, you can always kick your contact generation into high gear with email-only deals. For example, provide a special discount or exclusive offer just through your email marketing.
Only people who have signed up for your email will get the discount, making them feel all warm and fuzzy inside. And anyone who hasn’t signed up for your emails will be fighting to hand over their contact information just so they can get in on the next deal.
Not only will you have more contacts than you know what to do with, but you’ll also be able to promote some products with the discounts, helping you sell more tech goodies. Win, win!
Build your tech business with the power of email marketing
It might not be the latest or the flashiest piece of technology, but email is still an effective marketing force for businesses around the world. And if you want to get in on some of that incredible return on investment for your tech business, get started with free technology email templates, keep customers up to date with regular newsletters, showcase new product releases, continuously grow your contact list, and offer plenty of email-only deals.
When all your email marketing strategies work together, your tech business will be big enough to start launching people into space! (because that’s what major tech companies do, right?)
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